Influencer Marketing That Works: Turning Collaborations into Conversions
Latasha James, James + Park Creative
In this session, you’ll uncover the framework behind influencer marketing campaigns that actually move the needle. Latasha James, award-winning YouTube creator and Founder of marketing firm James + Park, shares insights from collaborations with brands like Meta, RØDE, Metricool, and more. Learn how to find creators who align with your brand, build partnerships rooted in authenticity, and track metrics that matter, so your next campaign drives real, measurable impact.