Ryan Hilliard, HypeAuditor
As a marketer, I’ve seen up close how impactful (and efficient) the right influencer marketing strategy can be… and how expensive the wrong influencer marketing strategy can be.
Influencer marketing takes the targeting options in typical pay-per-click campaigns and combines it with the trusted voice found in podcast advertising. This space is exciting; it is growing and evolving quickly. During this talk, I will run through different strategies for influencer marketing campaigns based on first-hand experiences. We will dive into how to establish the right KPIs for evaluating performance, considerations for finding the right influencers, and how to effectively manage the recruitment and campaign process to maximize your chance for success.