Courtney Spritzer, Socialfly
What was once considered a nice-to-have tactic has evolved into a crucial component of mainstream marketing campaigns around the globe. The influencer marketing industry is growing at an accelerated rate as social media users continue to look to their favorite influencers for recommendations and inspiration. Through strategic influencer partnerships, brands can acquire new types of content, strengthen their presence on social media, generate brand awareness and even drive sales, ultimately creating a full-funnel marketing campaign.