Use Incrementality & Attribution Modeling to Optimize Your Channel Mix and Decrease CAC
Nima Gardideh, Pearmill
In this session, we’ll dive into impactful approaches for using event optimization, attribution modeling, and incrementality testing to improve the performance of your paid marketing channel mix. You’ll learn about the different methods that successful companies take to allocate their marketing budget to channels to drive performance, from brand marketing and top of funnel channels like TV and YouTube to bottom of the funnel performance channels like Search and Paid Social, and how you can apply it to your own efforts.