Danielle Wiley, Sway Group
Everyone is talking about TikTok these days, and for good reason. It’s become the main source of news and information for many within the GenZ demographic, and the platform’s reach extends beyond young folks as well, with Millennials, GenX and even Boomers getting in on the fun. For brands engaged in influencer marketing, adding TikTok to the mix seems like a no brainer, but it’s not as simple as taking your Instagram influencer marketing campaign and doing a copy/paste to TikTok. From influencer selection to content strategy to measurement, TikTok is a whole new ballgame. If brands want to be successful there, it’s important to understand the dos and don’ts before jumping in. This session will cover all of these elements and give you clear takeaways to run a successful influencer campaign on TikTok.