Casey Cawthon, Indy Chamber
All too often, marketers come up with a great campaign idea before group brainstorming builds excitement while teams go to work preparing that campaign, only to watch the launch fizzle out, or worse, fail in a way that tarnishes brand reputation. This is often due to a lack of inclusion and accessibility. In 2022, it’s time that we see being inclusive in our marketing strategies as a singular key to better business.
According to the Centers for Disease Control and Prevention, 25.7 percent of U.S. adults, more than one in four people, have a disability. And yet, time and time again, people with disabilities reflect on poor experiences with businesses that don’t consider their accessibility levels. This session will provide steps you as a marketer can take to prioritize inclusivity and accessibility in meaningful ways to attract new audiences, illustrate company values, improve your company’s corporate reputation, and ultimately, build a better business.