Crystal Marie McDaniels, Duke Energy Corporation

We all know our customers are on social, but do we know how to ensure our messaging speaks to the values and needs of those who are underrepresented or marginalized? Do we know that a string of emojis on a post might make us appear fun, but will be really difficult to read for those who use screen readers? Has your team considered featuring LGBTQ+ couples just because versus exclusively during Pride Month? Did you know that the fastest growing demographic on podcasts are Black males aged 35 and up?

Session Recording and Slide Deck