Inclusive Practices & 2023 Trends in Social
Crystal Marie McDaniels, Duke Energy Corporation
We all know our customers are on social, but do we know how to ensure our messaging speaks to the values and needs of those who are underrepresented or marginalized? Do we know that a string of emojis on a post might make us appear fun, but will be really difficult to read for those who use screen readers? Has your team considered featuring LGBTQ+ couples just because versus exclusively during Pride Month? Did you know that the fastest growing demographic on podcasts are Black males aged 35 and up?
In this session, you’ll learn updated practices for how your brand can not just be on social – but how you can use social to showcase your inclusive values. We’ll also cover social trends to be aware of for 2023.