Jon-Mikel Bailey, Wellspring Digital
Google E-A-T (Expertise, Authoritativeness, and Trustworthiness) is so important that Google mentions it over 180 times in their Quality Raters Guidelines. Should it matter to you? You better believe it! Google E-A-T is the good stuff in SEO. It’s what establishes authority, grows your reach, and builds influence and a rabid fanbase. This session will provide you with tactics to develop E-A-T friendly digital marketing and improve your SEO efforts.