Ericka Kurtz, WEX

According to recent research by 6sense, B2B buyers say they are already 70% along in their buyer’s journey, on average, before they initiate contact with a vendor. This growing behavior means brands need to work more intentionally than ever to connect to their customers in a heavily saturated digital market.

How do you break through the noise and capture the mindshare of your customers before they realize they’re ready? How do you influence and inspire a connection amongst a realm flooded with the velocity of AI buzzwords and real-time conversation?

Session Recording