The Evolving Role of the Human Marketer in the Age of AI: Five Essential Skills for Staying Relevant
Crystal Marie McDaniels, Duke Energy Corporation
The world of artificial intelligence (AI) is here and there’s much to be excited about. However, research shows that at least 3 in 10 workers are worried about their jobs being replaced by AI. At least 90% of marketers are currently using AI in some way (whether they know it or not) in their work and the number will only increase.
I’m here to remind you of the value you bring to the table and why real live human marketers are still needed – provided they can master these five skills. As artificial intelligence rapidly changes and evolves, so too must the humans who harness it to reach their marketing goals.
This session is essential for anyone interested in understanding more about what they bring to the marketing table.