How to Leverage Thought Leadership Strategies to Boost Google Rankings
Kent Lewis, pdxMindShare
Public relations is a powerful tool, especially when it comes to building awareness, shaping perception and credibility. Far too often, however, the benefits of PR are not effectively leveraged for search engine optimization (SEO). With Google’s latest algorithmic focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), thought leadership activities like syndicating articles in industry publications, pitching the media, or even speaking at industry conferences are gaining influence and impact with Google rankings.