Casey Hall, Lumberjack Social
Executives have the potential to be your most powerful brand advocates on social media. According to the 2021 Edelman Trust Barometer, CEOs are more trusted than journalists, as well as both religious and government leaders. By fostering and leveraging this trust, executives can use social media to build brand affinity, increase sales pipeline velocity, generate demand, improve recruitment efforts, and even communicate more effectively with employees. This session will walk you through various strategies and tactics for implementing and optimizing an Executive Social Media Activation.