Outlook on Today’s Emerging Platforms

Laura Wilson, Weber Shandwick & Georgetown University

Micah Laney, Walmart, Inc.

Chelsea Dueno, MGM Resorts International

Caitlin Dohrenwend, Showtime Networks

Comprised of leaders who are shaping social media strategies at big brands, this panel discussion will dive into how the landscape has been impacted by new platforms and consumer behavior, and as a result, the evaluation of social media presences. Join us for an insightful conversation that covers first-hand thoughts on the pros/cons of emerging platforms; decision-making around social trends and new tactics; engaging audiences across numerous social platforms; and much more.