High-Impact Experimentation: AB Testing that Personalizes Marketing Strategies and Maximizes Conversions
Stephanie Simmons, Virgin Voyages
In this session, we will deep dive into developing a more robust and scalable A/B testing framework within your organization. You’ll gain insights into selecting the most effective tools tailored to your needs; segmentation techniques for creating precise, actionable test audiences; and using your existing data to design high-impact tests.
We’ll also cover tactics for ensuring statistical significance and translating your test data into actionable results that generate conversions and drive critical business outcomes.