Our Hard Work is Hardly Working: Agile Marketing Processes to Get Critical Work Done!
Andrea Fryrear, AgileSherpas
We all want to know how to break free of the busyness paradox – that terrible state when everyone’s working all the time but nothing gets done. With so many channels, campaigns, and stakeholders to manage, there are obvious reasons that marketers spend our days running from one fire drill to another.
But the real problem isn’t that we have too much to do, it’s that our processes aren’t designed to handle the complex world of modern marketing.
Simply working harder won’t work.
To escape the busyness paradox marketers have to change the way we work. How? By embracing agile ways of working that are proven to cut project times in half and finally free us to focus on only the most important work.
Join Agile marketing pioneer and 18-year digital marketer Andrea Fryrear as she reveals the Agile tools that allow marketers to stop starting and start finishing.