How to Grow on Social in 2024 with Customer-Centric Storytelling and Content
Maren Hamilton, The North Face
The days of mechanical advantage on social are over. The time of day you post, hashtags you use or trending TikTok audio are the least important things.
What really matters in 2024 is storytelling and how your content provides value to your community. This session will share best practices for focusing in your customer base and creating content that forms meaningful engagement and conversations.