Grow Your B2B Community with Strong Storytelling: Turning Content Strategy into Execution

Ashley Sasnett, Equifax

In B2B, content is a core tactic in your marketing strategy. Devising the right approach, however, is only half of it. There has to be execution to back it up. This session will explore how to take best practices and strategies and couple them with execution to bring them to life. Because without execution, strategies are just good ideas.