Google Analytics 4 (GA4) Doesn’t Actually Suck: Optimize Your GA4 Property to Get More Out of Your Data
Nate Tower, Perrill
The common take from seemingly all circles of digital marketing is that Google missed the mark with the release of Google Analytics 4. From clunky UI to data retention limits to reporting difficulties, everyone seems to have a complaint about GA4. However, with the proper setup and knowledge of how to make the platform work for you, it’s actually a better tool than UA.