Alan K’necht, K’nechtology Inc.
With Google planning to sunset Universal Analytics in favor of Google Analytics 4 by July 2023, there’s an urgent need to develop a plan of action and prepare for this change to your measurement practices.
This Masterclass is an interactive and hands-on approach to learning the key difference between Universal Analytics and GA4. Through a combination of presented information and hands-on tasks, you learn how to leverage the features of GA4 to extract meaningful and effective data & reports for marketers.