Pilots to Progress: Building a Scalable Generative AI Strategy
Lisa Gately, Forrester
Organizations struggle to keep up with the rapid pace of change in generative AI, often falling into a trap of running siloed experiments.
Without a cohesive strategy, these efforts fail to deliver meaningful results. Savvy marketers break down silos and unite cross-functional teams around high-impact use cases. During this session you’ll discover how to move beyond pilot projects to adopt generative AI at scale to transform your content and customer experiences.