Generate More Content and Do Less Work to Achieve Optimal Paid & Organic Media Outcomes
Susan Wenograd, SmartSpark LLC
The pressure to make content has never been higher, but how can you create the content you need to reach your organic goals, and how do you know which pieces are the best to promote in paid media?
In this class, we will cover how to make engrossing, well-aligned content you can use several ways — and how to identify which pieces are worth supporting with paid media. Stop making more content and start finding smarter ways to promote the right content!
In this session, Patty Radford Henderson will walk you through a customer-centric approach to omnichannel planning that puts content first. She’ll share examples, templates, and actionable tips for gaining more cohesion in your brand’s omnichannel experience.