How to Gain Power as Social Media Subject Matter Experts

Stephanie Ramirez, Steph Ramirez Consulting

As subject matter experts in the social media marketing industry, it’s our responsibility to adapt the content to fit across the platforms we manage and provide our expertise as to what will perform best on each. Constant battles exist where social teams are still having to post whatever is given to them from cross-functional teams without input on how we can adapt to what will perform best. Do you face internal battles of trying to move fast with trends and content publishing on social channels, but you have to get approval and convince business decision-makers to trust the social media team and take a calculated risk? Do any of these scenarios sound familiar?