Future-Proof Your SEO: Generative AI Search and Scaling SEO with AI Tools
Dale Bertrand, Fire&Spark
Google is transitioning away from keyword search to generative AI search. This shift will impact consumer search behavior, SEO strategy, and how your customers find the information they need to make buying decisions. As a result, marketers must update their SEO strategies to grow their visibility in AI search engines. Join 20-year search marketing veteran as he unveils his framework for future-proofing your SEO. He’ll cover AI tools for SEO content and preparing for Google’s generative AI search.