Full Throttle in the AI Search Race: Building Content That Wins
Christina Clark, HubSpot
AI has increasingly influenced how customers find and evaluate solutions. As information discovery evolves beyond traditional search, marketing leaders must adapt their content strategies to effectively perform for three critical audiences: humans, search engines, and LLMs.
This session will empower you to move from the Dark Ages of SEO into the Search Renaissance. You will learn the strategic guardrails and tactical optimizations needed to ensure your content remains discoverable, accurately represented, and competitive in AI Search.