Allyson Forstrom, Life is Good

We know that today’s consumers crave authenticity, connection, and purpose. However, too few experienced marketers prioritize fostering an active community to fuel organic growth, increase engagement, and build long-term brand loyalty.

In this session, you’ll learn how to turn passive audiences into engaged brand advocates through community-driven strategies, brand ambassador programs, and user-generated content (UGC).

Session Recording and Slide Deck