From Trend to Trust: Building a Sustainable AI Strategy Before It’s Too Late
Neil Frauenglass, Visit Philadelphia
As AI becomes integrated into every corner of marketing, too many companies are chasing the “AI-forward” label without clear value or sustainability.
This session will unpack a new framework for responsible AI adoption—centered on customer experience, environmental impact, and brand alignment. You’ll leave with clear guidelines, messaging strategies, and evaluation criteria to ensure every AI investment moves your mission forward without compromising trust or the planet.