From Search to Sale: What Actually Drives Visibility, Traffic & Conversions in 2026
Barrett Langendoerfer, V Digital Services
Heather Lowe, V Digital Services
An essential overview of navigating the 2026 SEO/AIO landscape, focusing on how AI has fundamentally shifted user search behavior and decision-making. It covers critical trends like the “”Query Fan”” user journey and the need for brand signals across all platforms.
The session will explore best practices for modern site architecture, strategies for crafting an AI-inclusive search approach, and the critical tool of leveraging first-party data to build a measurable data-to-revenue conversion funnel.