From Metropolis to Metadata: Superman’s Guide to Internal Links and LLMs for Gaining Authority
Grant Simmons, Waikay InLinks
Just like Superman draws strength from his connections to Lois, the Daily Planet, and the Justice League, your website gains authority through the relationships forged by internal links.
This session shows how knowledge graphs power both search engines and large language models, and how entity-first strategies keep your brand from facing its own kryptonite.