Shannon Gregg, Cloud Adoption Solutions

Is your marketing technology stack underutilized? This session moves beyond the initial purchase and dives into the practical strategies for driving sustainable user adoption within your marketing teams and beyond.

Drawing on research and real-world experience, we will explore key trends, tools, and best practices that foster a culture of adoption, leading to cleaner data, streamlined processes, and a measurable impact on revenue growth.

Session Recording and Slide Deck