From Data Deserts to AI Oases: Transforming Advertising in the Programmatic and CTV Era
Stanislaw Grabowski, Adlook
The journey from television advertising’s high reach to precise targeting presents data challenges that require a new, innovative marketing approach. During this session, we’ll talk through how you can overcome third-party data inaccuracies and the limitations of CTV’s targeting capabilities through AI-driven solutions. Discover the AI technologies that are paving the way for more reliable, impactful advertising campaigns in this programmatic and CTV era.