From Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target Audience
Valerie Morrow, Dairy Farmers of America
Think of social storytelling as a spicy romance with your audience. Just like in dating, it takes realness, good communication, and some swagger to go from casual fling to a full-blown relationship. But fear not! I’ll show you how to woo your target audience with the right kind of content and keep them coming back for more.
In this deep dive, we’ll (briefly) explore how COVID-19 has changed the game, redefine what it means to be authentically relevant, identify the four content pillars that every brand already has, and explore the tools to dig up the goldmine of content hiding in plain sight within your organization.