From Campaigns to Continuous Growth: Using AI and Experimentation to Rewrite Your GTM Blueprint
Julie Bryce, TileDB
Alison Murdock, Trusted CMO
Join two leading GTM experts as they discuss the new blueprint for reaching the right audience at the right time, during a time when traditional, static marketing campaigns and rigid buyer journeys are no longer effective in the age of GenAI.
Through real-world case studies and practical examples, they’ll share how top-performing teams embrace rapid experimentation rather than detailed campaign planning; staff for agile execution and expertise; and build continuous learning into their reporting to unlock faster insights and better results.
You’ll walk away with proven approaches and actionable tactics you can apply immediately to multiple aspects of your team’s GTM strategy and meet the AI-first world.