From Bland to Brand: Craft Messaging Worth Paying Attention To
Dr. Leigh George, Freedom
No one wakes up in the morning anxiously awaiting your email or crossing their fingers they will be targeted with one of your ads. People are too busy with their own lives to give your brand a second thought. To stand out, you can’t just show up talking about your product or services. And yet most brands flood every channel imaginable with the same generic, product-centric, bland messaging that makes it difficult for customers to distinguish one company from another.
To break out of this sea of sameness, don’t raise your voice; improve your argument. For your brand to be distinctive and memorable, you need to say something worth listening to.