Four Essential Questions to Ask When Redesigning Your Website
Kendra Bentle Rainey, VP, Strategy & Content
Website redesigns are a big commitment, no matter the size of your organization.
They take time, resources, money, and brain power. They’re also often (necessarily) once-in-a-decade experiences, so working efficiently (and being strategic and smart) is pivotal to the project’s success.
After more than a decade redesigning, rewriting, and rebuilding websites for entities as small as a few employees and as large as global corporations of tens of thousands, I’ve found that there are four essential, big-fat-hairy-deal questions your team must ask before starting a digital experience project. We’ll answer all of them, their implications, what comes next, and how to begin the redesign process.