Lisa Perez, Everlane
Derek K. Hubbard, Southwest Airlines

In an era where consumers are bombarded with thousands of messages daily, creating a brand experience that cuts through the noise is more important than ever.

This engaging, informative fireside chat will explore how brands can move past transactional relationships and deliver moments that truly delight and create lasting emotional connections with consumers. You’ll hear from two industry leaders at Everlane and Southwest Airlines, who have mastered the art of crafting unforgettable brand experiences and will share how you can do the same, regardless of your budget and company size.
From leveraging storytelling and experiential marketing to tapping into the latest technologies like AI, we’ll uncover the strategies and insights that keep audiences coming back for more.

Session Recording and Slide Deck