Finding a Brand’s Voice in a Digital World: McDonald’s Journey and Lessons Learned
Jennifer Healen, McDonald’s
This is the story of how McDonald’s found its voice. And how – even for a brick-and-mortar company with 14,000 physical restaurants – that voice shows up primarily on digital.
Whether it’s finding your voice on social and applying it everywhere else or sharing the pen with your fans online and giving them the tools to express their love for your brand… how and where your brand is experienced and engaged with is an open book with many authors.
Come hear how McDonald’s found its voice in a digital world and used it to turn around its brand and business. You’ll be inspired with takeaways for developing and improving your company’s brand voice and impact.