Unlocking Fan Engagement: How the NFL Maximizes Social Media through Data and Creator Activation
Kylie Callura, National Football League (NFL)
Scott Koppenhaver, National Football League (NFL)
Join the NFL’s social media team for an in-depth case study presentation that explores how the NFL harnesses data analytics and innovative content creator activations to drive fan engagement across platforms. We’ll delve into specific case studies from Super Bowl LVIII, showcasing how targeted messaging and creative collaborations with content creators have not only enhanced fan interactions but also deepened brand loyalty.
Attendees will gain valuable takeaways on best practices for utilizing data-driven insights, optimizing content strategies, and fostering impactful creator partnerships.