“Fail Fast”: Using Experimentation to Drive Better Content Experiences, Faster
Kara Andersen, Optimizely
Did you know that 65% of marketers can’t quantitatively show the impact of their marketing? It’s not uncommon to rely on guesswork in your marketing: you think you know what topics resonate best with your audience, but you don’t know for sure. You have some ideas for improving the customer experience, but you’re not sure what would be most effective.
Testing your ideas can help you get the data you need to confidently make decisions about what content to create next and demonstrate the impact of your work. But how do you know where to begin?