Laura Conway, Reveal Mobile
Dan Dillon, Reveal Mobile
Social ads make up a large part of the paid media mix. And a shift is underway where marketers are spending and getting results. Over the past year, TikTok has accelerated its efforts to become the new 800-pound gorilla in paid social by making improvements to the user and advertiser experience. It’s becoming clear that TikTok plans to eat Facebook’s lunch. But Facebook has made several changes to its experiences as well. This session reveals the latest in TikTok’s and Facebook’s ad capabilities and explain tactics that marketers can apply to get more from paid social investments.