Evolve Your Content Strategy for Better Visibility in a World of AI Overviews and Zero-Click Searches
Jerri Helms, HarperCollins
This session is for marketing leaders looking to stay ahead of the curve and make their content more discoverable in the age of AI-driven search. Search results are transforming in ways that challenge traditional SEO tactics due to zero-click searches, AI-generated overviews, and conversational search. These features are reshaping how users interact with search engines—and how marketers must approach content creation.