How to Navigate the Ethics of AI: Responsible Use of Emerging Technology

Colleen Marks, Yahoo

With adoption of AI rapidly accelerating, marketers are being challenged to implement it into their strategies and processes. But is there risk in moving too quickly? What happens when a brand wants to use AI, but the accuracy, ethics, bias, and environmental impact are at odds with corporate values? This session will detail what every marketer needs to consider to ensure responsible use of AI.

Session Recording and Slide Deck