Entity SEO: Help Search Engines Be Smarter to Rank Better

Grant Simmons, InLinks

Entity SEO is a different way of looking at search queries and the content you create.

However smart Google may seem to be in their results, Google is just an algorithm attempting understand the query itself, and the content you create
Entities help Google because they provide context to both query and content by clarifying the meaning and help you show up for the right queries!