Hope Horner, Lemonlight
Video ads make up more than 82% of all consumer internet traffic and there’s more ad fatigue than ever. On top of that, many younger consumers’ attention is divided between more than one screen, making the next generation especially difficult to capitavate. In this session, Hope will break down how to leverage short-form video on platforms such as TikTok, Instagram, YouTube, and more to capitalize on second screen media, combat ad fatigue and drive sales. She’ll take you step by step on building strategic, platform-specific content and share tactics for embracing second screen media.