Empower Your Creative Teams with Data and AI to Produce Dazzling Results at Scale
Karim El Rabiey, Pearmill
Donovan McKnight, Pearmill
Creative teams are stuck in a rigid cycle, passively working on uninformed briefs and hesitant to embrace AI – limiting both their speed and impact. But the key to producing better creative, faster, lies in breaking those conventions.
In this session, we’ll explore how to empower creative teams to think beyond the brief, leverage AI as a creative accelerator, and make data-driven decisions that scale results—without losing the artistry that makes great ads work.