Emails that Click! Best Practices for Engaging and Retaining Your Audience
Vanessa Mbonu, NAACP
This session will be centered on email marketing trends that drive up KPIs and build brand loyalty. With a focus on tried and tested practices that engage readers and increase conversions, participants will be introduced to tools and tactics that maximize impact. From fundraising emails to campaign awareness, learn how to increase open rates, decrease unsubscribes and prompt your audience to take action.