Kate Adams, Validity
Email marketing has never been more difficult than it is today. Mailboxes like Gmail, Microsoft, and Yahoo are filtering more senders to the spam folder, global email volumes and competition in the inbox are at all-time highs, and subscribers now expect relevant, personalized messages.
Throw iOS 15, Apple’s MPP, and the loss of third-party cookies into the mix and it’s easy to see why email marketing teams around the world are looking for better ways to plan, execute, and measure their campaigns.
Join this session for the tactical insights and strategic recommendations you need to crush benchmarks and transform your email program into a revenue-generating machine.