Smarter AI-Powered and Data-Driven Decision Making that Elevates Your Email Marketing Strategy
Raenae Wann, Girl Scouts of the USA
In today’s fast-paced digital landscape, we know that effective email marketing goes beyond one-size-fits-all messaging. This session will explore how you can better harness AI and data to drive smarter segmentation, automation, and personalization, leading to higher engagement and stronger conversions.
Told through real-life lessons, best practices, and key takeaways, you’ll learn how to turn raw data into actionable insights that elevate your email strategy. Whether you’re looking to optimize performance or refine your approach, this session will provide practical guidance to help you achieve measurable success.