The Proof is in the Tests: Crafting Your Email Marketing Learning Agenda
Randy Greene, Barkley
As we move into an era of AI-driven insights, email marketing is an increasingly valuable platform for testing and confirming hypotheses, but it’s easy to fall into testing traps.
Sometimes a test yields great insight, but then we forget to use what we learned. Sometimes we have a really interesting test idea, but don’t know how it will apply to the broader program. Or sometimes we have every intention to conduct testing but aren’t able to get it into our workflow.
This session gives you tools to create a learning agenda that takes you from brainstorming test ideas all the way to curating a learning library of results.