Megan Conley, Social Tribe
With the growing importance of digital marketing, you’re now competing with increased options and distractions. So, how do B2B brands stand out in a space that is quickly becoming oversaturated? Leverage data to tailor the experience to your audience.
In this talk, Megan Conley will share how creating a digital-first, personalized experience based on data can help your brand stand out from the competition. Taking an integrated approach that combines paid, content, and influencers ensures your story reaches the right audience before, during, and after the event.